In the highly competitive world of aquatic sports, standing out doesn’t just come from training, but also from the pool itself. That’s where Competitor Swim, a leading U.S. manufacturer of racing lanes and pool equipment, is changing the game. From customized lane lines, backstroke flags and Elite Stor-Reels, Competitor lets coaches and facility managers create branded, high-performance pool equipment without design expertise.
Why Choose Custom Pool Equipment from Competitor Swim?
Custom pool equipment improves athlete performance, safety, and team pride by matching your facility’s exact needs and branding. Competitor Swim’s tools make design simple for U.S. swim programs, from high school pools in Ohio to elite training centers in California.
Key benefits include unified team visuals, better orientation for swimmers, and durable storage that protects investments.
Lane Line Wizard: Easy Custom Racing Lanes
Competitor’s iconic racing lanes, trusted in NCAA and Olympic events, are now easier than ever to customize. Our Lane Line Wizard lets you design professional racing lanes in minutes for training or competition.
Customization options:
- Disc sizes: Choose from 4-inch (training) discs or 6-inch (competition) discs.
- Colors: Select up to four colors—including end, alternating, and backstroke marker segments.
- Tensioning options: Pick between the standard wrench-operated reel or the tool-free EZ-Tensioner.
You can preview your lanes and order directly online, no graphic designer needed.
Backstroke Flag Wizard: Precision and Personalization
Backstroke flags ensure swimmer safety while showcasing your team’s identity, and our Backstroke Flag Wizard makes it easy to generate precise, custom designs.
Main features:
- Define pool width, flag count, and dimensions.
- Select up to 3 colors, add text (with font options), and upload logos.
- Preview the layout in real time.
Whether hosting a national meet or energizing daily practices, these flags bring both function and visual flair.
Stor-Reels: Storage Meets Style
No pool is complete without proper storage and Competitor’s Stor Reels do more than protect your investment. With options for full customization (logos, mascots, facility names, and color schemes), reels become an extension of your team’s identity.
Competitor Swim Stor Reels are available in three tiers:
All tiers are built for durability and engineered for ease of use, whether you’re storing 4″ or 6″ lanes.
Why Competitor Swim is the Trusted Choice
Hand-assembled in the U.S., Competitor Swim equipment powers elite events like the 2024 Olympic Trials and 2025 NCAA Championships. With decades of experience, they deliver performance gear trusted by coaches and facilities across the country, proving expertise in custom aquatic solutions.
Every Competitor product is hand-assembled in the U.S., with a focus on quality, performance, and customization. With decades of experience supporting Olympic trials, NCAA championships, and local swim clubs, the brand’s legacy is as strong as its engineering.
Frequently Asked Questions
What makes Competitor Swim lane lines different?
They offer full customization via the Lane Line Wizard, with options for colors, sizes, and EZ-Tensioning—used in NCAA and Olympic-level events.
How do I customize backstroke flags for my pool?
Use the Backstroke Flag Wizard: enter pool width, choose colors/logos/text, and preview instantly for safe, branded results.
Which Stor-Reel should I pick for my swim facility?
Classic for basics, Classic Plus for durability, Elite for premium customization—compare specs for 4-6 inch lanes.
Does Competitor Swim serve facilities outside major states?
Yes, they ship custom equipment nationwide, including Ohio high schools, California training centers, and Florida clubs.
How long does custom pool equipment take to arrive?
Design instantly online; manufacturing and U.S. shipping typically complete orders in 2-4 weeks.
Contact Competitor Swim today to design custom lane lines, flags, or reels for your facility. Get started with a free consultation for U.S.-based swim programs.
Contact us to start customizing your pool equipment.
