American Made, American Owned since 1968

About Competitor Swim®

Competitor Swim® was established with the introduction of the Non-Turb™ Racing Lane at the 1968 Summer Olympics. This lane set a standard in the industry, as it was the first flexible swim lane to effectively dissipate turbulent water while simultaneously creating a wave control barrier for optimum racing conditions.

The Competitor Swim® Racing Lane eventually evolved into today’s Gold Medal Racing Lane™ whose patented technology was introduced at the 1992 Summer Olympic Games in Barcelona, Spain. Competitor Lane Lines have been in MORE Olympics than any other lane line in the world, most recently at the 2016 Rio Games.

Closer to home, Competitor Swim® Racing Lanes have been used in countless Men’s & Women’s NCAA Championships, numerous high school State Championships and USA Swimming events across the country.

Every customer is different. Every pool is different. We believe each and every lane should be built specifically for each customer. All of our lane lines are custom built by hand with pride, passion, and expertise. We take great pride in the fact that all Competitor Swim® Racing Lanes are manufactured and assembled PROUDLY in AMERICA.

Competitor Swim®’s line of products also includes Stor Lane Reels, Pace Clocks, EZ Lock Floats, and Backstroke Flags. We bring the same passion and commitment to each of these swimming accessories, as we do to our lanes and the sport of swimming.

Our Mission

In the fall of 2012, Brad Underwood acquired Competitor Swim®. Brad brings 20 years experience in Management, Product Development, and Sales in the Sports Industry. Under his leadership, the Competitor Swim® team’s #1 goal will always be superior customer service and the delivery of quality products in a timely manner.

“We believe the name Competitor Swim should be synonymous with distinction in the mind of our distributors, the industry leaders and swim coaches - but most of all, our swimmers, who are the inspiration for our standard of quality and excellence. The swimmer and their commitment to the sport is the reason we are in business in the first place.” --Brad Underwood.

Our TEam

Competitor Swim®’s new leadership and production team is committed to a detail-oriented customer service experience that delivers a quality product that is assembled and shipped in an efficient time frame. We expect our customers to challenge us with this commitment!

Swim industry Leader

Since 1968, Competitor Swim® has been the leader in the production of racing lanes and other swim products for competitions around the world. Competitor lane lines have been used in countless NCAA Championships, as well as 10 of the past 13 Olympic Games. Molded and assembled using the U.S. – made components, Competitor lane lines are durable, easy to set up and are sold through distributors and dealers worldwide.

Name Title Email
BRAD UNDERWOODPresident[email protected]
KRISTEN LINEHAN OMLIVice President[email protected]
TARA TUFFORDDirector of Customer Service[email protected]
HERB BUTSONShipping Manager[email protected]
SUZY MALACHIOffice Manager[email protected]
ACCOUNTINGAccounting Dept[email protected]



6,031+ Institutions
Select a sate to see if competitor is in your area.