USA Swimming Renews Partnership with Competitor

USA Swimming partnership with Competitor.

USA Swimming recently announced the renewal of its partnership with Competitor, the leading manufacturer of lane lines and other swim products for competitions around the world. The company will continue to serve as the Official Lane Provider for USA Swimming through 2025.

“Competitor Swim has been a partner of ours for many years, and we appreciate the continued attention they pay to innovation and customization,” said USA Swimming Chief Commercial Officer Shana Ferguson.  “In facilities across the country, our member clubs utilize Competitor lane lines as vital components of fast competitions and fun practices.”

As part of the partnership, Competitor will provide lane lines for major USA Swimming championship events throughout the duration of the partnership, including the 2024 U.S. Olympic Team Trials – Swimming and the Phillips 66 National Championships. The lane lines used at the 2022 and 2025 Phillips 66 National Championships will be donated to clubs in need of lane lines across the country through the “Competitor in the Community” program. More info on how teams can apply to receive these lane lines will be released later this summer.

“We are thrilled to continue our relationship with USA Swimming,” said Brad Underwood, President of Competitor. “It truly makes a statement when you see our lanes at elite-level competitions.  We take great pride in making sure coaches and swimmers have the best lanes by their side at the USA Swimming meets.”

As the leader in racing lane technology, Competitor’s lane lines have been used in 10 of the past 14 Olympic Games. Each lane line is made with flow-through technology that eliminates dead spots and water bounce-back. Competitor has been a proud supporter of USA Swimming since 2014.