USA Swimming, Competitor Swim Anchor Partnership with National Community Outreach Initiative

community outreach

FOR IMMEDIATE RELEASE: Friday, May 25, 2018

USA Swimming Contact: Kara Raney ([email protected]/ 719.866.3598)

Competitor Swim Contact: Kristen Linehan Omli ([email protected]/ 800.888.7946)

USA Swimming, Competitor Swim Anchor Partnership with National
Community Outreach Initiative

Velocity Swimming first to receive racing lane lines donation

COLORADO SPRINGS, Colo. – USA Swimming and Competitor Swim, the world’s leader in racing lane technology, today announced an extension to its partnership – the donation of major USA Swimming Championship lane lines to a deserving local swim club post-event. Velocity Swimming has been chosen as the first recipient.

“The new twist in our partnership with Competitor Swim aligns with USA Swimming’s mission to improve our teams and facilities from the grassroots up,” USA Swimming Chief Marketing Officer Matt Farrell said. “The contribution to Velocity Swimming is the first of many to come and we’re thrilled to see more swimming communities benefit from Competitor Swim’s commitment.”

Teams were asked to submit an expression of interest in receiving the lane lines where submissions were reviewed internally. For inaugural donation, USA Swimming and Competitor Swim chose to send the 2017 Phillips 66 National Championship competition lane lines to a veteran team of over 30 years, Velocity Swimming, in Wenatchee, Wash. The team will receive lane lines for their 10-lane outdoor pool to service their club team, summer league and lesson programs.

“We feel honored to be sent such a gift,” Velocity Swimming Head Coach Jeff Pringle said. “Our old lane lines were held together with old clamps and lengthening hooks because they had broken so many times. Enhancing both the aesthetic look of our venue and the competitiveness of our pool with the lane lines donated will improve our meets for visiting teams and hopefully draw more interest. Thank you to both Competitor Swim and USA Swimming!”

“We are elated to partner with USA Swimming on being a small part in giving back to this wonderful sport,” President of Competitor Swim Brad Underwood said. “Partnering with USA Swimming and developing Competitor in the Community means so much to our company, but more importantly, helping swimming communities across the country develop their teams and clubs, means more.”

As the leader in racing lane technology, Competitor Swim’s lane lines have been used in nine of the past 12 Olympic Games. Each lane line is made with flow through technology that eliminates dead spots and water bounce-back.

USA Swimming and Competitor Swim will release more information on the submission process in August for teams interested in receiving the 2018 Phillips 66 National Championship lane lines.

For more information, please visit


About USA Swimming:

As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000- member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit

About Competitor Swim

Since 1960, Competitor® has been the international leader in the production of lane lines and other swim products for competitions around the world. As the official lane line of USA Swimming, the NCAA Championships, and ten of the past thirteen Olympic Games, Competitor® continues to be front and center at the most elite swimming events. Molded and assembled using U.S.-made components, Competitor® products are durable, easy-to-set-up and store, and are sold through distributors, licensees and dealers worldwide. The Competitor® product line also includes storage lane reels, pace clocks, and backstroke flags. For more information, visit