Category Archives: News

This is the news category for Competitor Swim. Our Racing Lanes have been used in countless Men’s & Women’s NCAA Championships, numerous numerous high school State Championships and USA Swimming events across the country. Competitor Swim®’s line of products also includes Stor Lane Reels, Pace Clocks, and Backstroke Flags. We bring the same passion and commitment to each of these swimming accessories, as we do to our lanes and the sport of swimming.

2021 Competitor Coaches of the Month 

2021 Competitor Coaches of the Month 

Competitor Coach of the Month overview.

Competitor is pleased to sponsor the Coach of the Month award and feature on SwimSwam, shedding light on a U.S.-based coach who has risen above the competition. There was no shortage of potential winners for 2021, as the quality of coaching is stronger than ever. Competitor is pleased to have recognized the following recipients of […]

Competitor Brings a Swimmer’s Perspective to Equipping Pools 

Competitor Brings a Swimmer’s Perspective to Equipping Pools 

Kristen Linehan Omli has been the Director of Marketing for Competitor for eight years, bringing with her a long and highly-acclaimed career in swimming and expert knowledge of the sport. Perhaps it is in part to her influence that Competitor emphasizes the needs of the swimmers when it comes to their products. “We think of […]

A Note of Gratitude from Competitor President, Brad Underwood 

A Note of Gratitude from Competitor President, Brad Underwood 

As we celebrated 53 years of Competitor earlier this month, I couldn’t help but take a moment to reflect on how far we have come as a company and the sense of gratitude I have for Competitor, our team, our customers, and the sport of swimming.  First of all, I am exceptionally proud of our […]

A Swimmer’s Perspective – A Conversation with Kristen Linehan Omli 

A Swimmer’s Perspective – A Conversation with Kristen Linehan Omli 

Kristen Linehan Omli title and photo collage.

The Director of Marketing for Competitor, Kristen Linehan Omli focuses her time on sales, marketing, and product development. With Competitor for eight years, Kristen brings with her a long and highly-acclaimed career in swimming and all of the experiences and life lessons that come with it.  Kristen was part of the University of Florida Women’s […]

Competitor Extends Partnership with NCAA 

Competitor Extends Partnership with NCAA 

Competitor partnership with NCAA.

Competitor® is proud to announce that the National Collegiate Athletic Association (NCAA®) has extended its partnership as the official lane line for all NCAA Swimming Championships in Divisions I, II and III.   “We are thrilled to continue our relationship with the NCAA. The past four years have been a wonderful partnership,” said Brad Underwood, President […]

Get To Know Competitor’s Director of Customer Service, Bridget Lee

Get To Know Competitor’s Director of Customer Service, Bridget Lee

Bridget Lee, employee highlight title image.

At Competitor, we believe each and every lane should be built specifically and uniquely for each customer. After all, every pool is different. Of course, this is no small task. That’s where Bridget comes in.  Bridget Lee is our Director of Customer Service, but really so much more than what her title implies. She provides […]

USA Swimming, Competitor Swim Anchor Partnership with National Community Outreach Initiative

USA Swimming, Competitor Swim Anchor Partnership with National Community Outreach Initiative

community outreach

FOR IMMEDIATE RELEASE: Friday, May 25, 2018 USA Swimming Contact: Kara Raney ([email protected]/ 719.866.3598) Competitor Swim Contact: Kristen Linehan Omli ([email protected]/ 800.888.7946) USA Swimming, Competitor Swim Anchor Partnership with National Community Outreach Initiative Velocity Swimming first to receive racing lane lines donation COLORADO SPRINGS, Colo. – USA Swimming and Competitor Swim, the world’s leader in […]

Competitor Named Official NCAA® Championship Swim Lane

Competitor Named Official NCAA® Championship Swim Lane

Medina, Ohio — Competitor is proud to announce that the National Collegiate Athletic Association(NCAA®) has named it as the official lane line for all NCAA swim championships in Divisions I, II and III. “We are thrilled to formalize a relationship with the NCAA. It is always gratifying to have our lane lines used at the most elite level,” said Brad Underwood, Competitor president. “It truly makes a statement when you see our lane lines at the USA Swimming Championships, the Olympics and the NCAA Championships.” Our Racing Lane products are used to mark […]

LifeSpan+ Improves Durability of Lane Lines

LifeSpan+ Improves Durability of Lane Lines

New Competitor® Lane Line Material Improves Durability Medina, Ohio- Sept. 14, 2014- Following months of research and testing, Competitor® has released a new lane line material with enhanced performance and durability that exceeds its own superior standards. Competitor® is proud to announce a new protective additive formula with cutting edge polymer stabilization components and highly weatherable pigments. The […]

Competitor has become the official lane line of USA Swimming

Competitor has become the official lane line of USA Swimming

Competitor Swim and USA Swimming Announce Partnership COLORADO SPRINGS, Colo. – USA Swimming today announced a new partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world. The company will serve as the “Official lane line of USA Swimming” through 2016. Competitor Swim will provide lane […]