Competitor Swim® was established with the introduction of the Non-Turb™ Racing Lane at the 1968 Summer Olympics. This lane set a standard in the industry, as it was the first flexible swim lane to effectively dissipate turbulent water while simultaneously creating a wave control barrier for optimum racing conditions.
The Competitor Swim® Racing Lane eventually evolved into today’s Gold Medal Racing Lane™ whose patented technology was introduced at the 1992 Summer Olympic Games in Barcelona, Spain. Competitor’s Gold Medal Racing Lane™ has proudly been the choice of 10 of the past 13 Olympic Games, most recently at the 2016 Rio Games.
Every customer is different. Every pool is different. We believe each and every lane should be built specifically for each customer. All of our lane lines are custom built by hand with pride, passion, and expertise. We take great pride in the fact that all Competitor Swim® Racing Lanes are manufactured and assembled PROUDLY in AMERICA.
Competitor Swim®’s line of products also includes Stor Lane Reels, Pace Clocks, Backstroke Flags and the Original Swedish Goggles. We bring the same passion and commitment to each of these swimming accessories, as we do to our lanes and the sport of swimming.
In the fall of 2012, Brad Underwood acquired Competitor Swim®. Brad brings 20 years experience in Management, Product Development, and Sales in the Sports Industry. Under his leadership, the Competitor Swim® team’s #1 goal will always be superior customer service and the delivery of quality products in a timely manner.
“We believe the name Competitor Swim should be synonymous with distinction in the mind of our distributors, the industry leaders and swim coaches – but most of all, our swimmers, who are the inspiration for our standard of quality and excellence. The swimmer and their commitment to the sport is the reason we are in business in the first place.” –Brad Underwood.
Competitor Swim®’s new leadership and production team is committed to a detail-oriented customer service experience that delivers a quality product that is assembled and shipped in an efficient time frame. We expect our customers to challenge us with this commitment!
Since 1960, Competitor Swim® has been the leader in the production of racing lanes and other swim products for competitions around the world. Competitor lane lines have been used in countless NCAA Championships, as well as 10 of the past 13 Olympic Games, including 2016 in Rio. Molded and assembled using the U.S. – made components, Competitor lane lines are durable, easy to set up and are sold through distributors and dealers worldwide.
Competitor Swim offers excellent customer service and is the industry’s standard for competitive racing ropes.
Whether competing in the Olympic Games or helping the next generation of kids learn to swim, Competitor lane lines and flags have been by my side every stroke of the way.